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  • AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

  • The Top Areas B2B Marketers Expect to Increase Spend On

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research.

  • Seven Guiding Principles for Noticeably Better B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

  • B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

  • How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at key findings from LinkedIn's B2B CMO survey, outlines three key strategies for driving growth, and covers how the platform's tools can help with budget optimization.

  • The Top Marketing Challenges Small Businesses Face

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

  • The 2024 B2B Marketer's Playbook

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    The 2024 B2B Marketer's Playbook features winning strategies and insider insights for B2B marketers to plan beyond today's trends. Featuring first-party and intent data plus advice from B2B marketing experts, this playbook will help you get creative, stay ahead, and keep your audiences hooked.

  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • How B2B Marketing Leaders Are Brand-Building With Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.

  • Tech Marketers Need to Rethink Automation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

  • Do Marketers Expect to Face More Competition in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

  • What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

  • Mastering the Revenue Attribution Puzzle | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.

  • Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • What Is Affiliate Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

  • The Brand Benefits Playbook

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits. Join MarketingProfs CEO and Founder Allen Weiss for The Brand Benefits Playbook, a free webinar from MarketingProfs to explore insights from his latest book.

  • How to Market to Introverts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types.

  • Creepy or Cool? How People Feel About Brand Interactions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally.

  • Eight Alternatives to Google Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

  • Beyond SEO: How Modern Content Marketing Powers Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.