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  • The Future of B2B Marketing: Better Timing, More Respect

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article.

  • Seven Marketing Automation Campaigns That Should Get You Promoted

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.

  • How to Use a Website Audit to Create a Content Strategy That Generates Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.

  • Not All Is Lost: Third-Party Cookies Remain... for Now

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events.

  • Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.

  • How to Hire a Marketing Agency and Build a Productive Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.

  • Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.

  • 10 Interesting B2B Marketing Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.

  • The Value of a Traditional Marketing Mindset in a Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.

  • How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.

  • Keep It Real: How to Not Over-Automate Email Sequences

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.

  • How to Craft a Marketing Strategy That Gives You a Sustainable Advantage

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Is your current marketing strategy helping your brand grow while keeping competitors at bay? Now is the time to make sure you're asking the right questions about your market and competition, and embedding evolution and adaptation into your marketing strategy.

  • Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.

  • Marketing Growth: How to Optimize Brand and Demand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.

  • Trends Shaping the Consumer Experience in 2021

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.

  • How to Influence B2B Buyers' Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group.

  • Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected.

  • How to Lift the Three Drawbridges of Content Success [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Don't miss Hall of Fame keynote speaker and author Jay Baer in this PRO-exclusive B2B Backstage webinar. He'll leave you questioning your content strategy and show you "How to Lift the Three Drawbridges of Content Success."

  • How to Maximize the ROI of Hybrid Events in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.

  • The Behaviors of 'Buyer-First' Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.