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  • Great CX Calls for New Strategies and Stronger Collaboration

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.

  • Budgeting for 2022: Marketers' Email Spend Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

  • What Neuroscience Tells Us About Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • The Features Marketers Look for in Automation Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.

  • A Quick Guide to Selecting the Right Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.

  • Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.

  • Your Guide to Co-Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.

  • Six Tips for Getting Started With B2B Social Media Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.

  • The Top Challenges Marketers Face in Executing Data-Driven Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.

  • Four Ways to Ensure Your Virtual Events Are Media-Friendly

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.

  • Four Techniques for 'Story-Splitting' Your Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.

  • The New Business Climate for Marketing Agencies in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.

  • Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.

  • Three Things CXOs Must Know to Stay Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.

  • Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.

  • Micro-Conversions: What They Are and Why They Matter

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.

  • The Big Gap Between Channel Ad Spend and Channel Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

  • Compete or Cooperate: What Should Marketing and Sales Teams Do?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.

  • Five SMS Campaigns for B2B Marketers to Try

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.