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  • Four Rules for Riding the Texting Wave Before It's Gone

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.

  • CMO Survey: The US Economy and Hiring Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.

  • The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.

  • The New Business Environment for Marketing Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.

  • Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.

  • Why VoC and CX Can't Be One Size Fits All

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty.

  • What Is Marketing Strategy? A Brief Introduction

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    "What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing.

  • Content Creation and Curation: The Missing Link Between Sales and Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.

  • Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like.

  • What Six Popular Colors Convey in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.

  • Lead Scoring Best-Practices That Lead to Better Alignment and More Sales

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.

  • 10 Ways to Improve Customer Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?

  • The Role of Data in B2B Go-To-Market Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account history (57% cite) and contact data (57% also cite).

  • Three Steps to Personalizing the Overall Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.

  • Four Steps Marketers Can Take to Drive Growth During a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.

  • The Most Important Elements of a B2B Multichannel Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.

  • How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?

  • The State of Competitive Intelligence: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.

  • Eight Myths of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.