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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • How to Create a Marketing Automation Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • The Top Challenges Marketers Face With Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

  • The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

  • How Baby Boomers' Digital Media Habits Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

  • Landing Page Conversion Benchmarks for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

  • Rising Subscription Prices: Trends and Tactics for Managing Price Increases

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.

  • The State of B2B Pipeline Growth [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.

  • Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

  • B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

  • Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

  • Brands & Politics: Do People Want Brands to Weigh In More?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

  • How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

  • Why a Purpose-Driven Marketing Strategy Matters in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

  • 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

  • The Eight Laws of B2B Tech Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.

  • B2B Marketing Budgets in 2025: Spend and Priority Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

  • We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.