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  • Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?

  • The Pros and Cons of Using Humor in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing.

  • How to Create a Socially Responsible B2B Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.

  • What People Need at Each Stage of the Buyer's Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs.

  • Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, mean by community.

  • How B2B Marketers Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.

  • Self-Learning AI in B2C Omnichannel Marketing and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.

  • Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.

  • B2B Leaders Survey: Marketing Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.

  • Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.

  • Why Content, Not Customer Service, Is the Heart of Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.

  • How to Analyze Competitive Messaging in Four Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.

  • Why People Delete Apps From Their Phones

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.

  • Five Sales Strategies B2B Firms Are Using to Boost Market Share

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.

  • ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.

  • Five Critical Areas Salespeople Need to Improve On [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.

  • A Beginner's Guide to Using GIFs in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.

  • Six Ways to Unlock Web3 for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.

  • Spotify Marketing: A Beginner's Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.

  • Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.