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  • How Cookie Loss Is Affecting Enterprise Marketing Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.

  • How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.

  • Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dating horror stories... we all have them. But happens when dating goes well? It looks a lot like a long-term relationship between a company and its repeat customers.

  • The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    When done right, phone conversations can transform your marketing ROI. Learn what can happen when you put as much focus on phone conversations as you do other marketing strategies. Check out this webinar to discover the strategies leading brands are using. Sponsored by Invoca.

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

  • How to Use Psychology in E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.

  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.

  • The Top Three Ingredients of a Smart B2B2C Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What we marketers call a business-to-business-to-consumer (B2B2C) model—having not only businesses but also their consumers as marketing audiences—can be daunting if you don't have a recipe for success. These are three must-have ingredients.

  • The Digital Activities Marketers Are Excelling At and Struggling With

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.

  • Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    "Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.

  • Four Digital Marketing Lead Gen Tactics Not to Give Up On

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital marketing consists of so many tactics that it can be hard to tell what's working—which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix.

  • The Top Tactics for Generating High-Quality B2B Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.

  • Five Problems That Drive Customer Churn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.

  • How to Balance Our Cookieless Future and Your Audience's Demand for Personalization

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    To be engaged with your brand, your audience needs personal connection. But in the age of increasing data privacy laws and restrictions, it's not so easy to launch targeted campaigns. What's a marketer to do? That's exactly what we're covering in this free webinar. Sponsored by Drift.

  • How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too.

  • Four Ways Conversational AI Can Boost Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

  • The Martech Solutions Marketers Can't Live Without

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

  • The Importance of B2B Communities: What's in It for Marketers?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers.

  • What Is Marketing Operations? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.

  • Why Omnichannel Is the Way Forward for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience.