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  • Small Business Content Marketing Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.

  • The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

  • Your Secret to Weathering Economic Uncertainty

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    During times of economic uncertainty, it's natural to focus on budgets and bottom lines. In this free webinar, learn about the one thing you should be focused on even more—your brand. Plus, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability... but also thrive in them. Sponsored by BlueOcean.

  • Three Ways to Set Your Clients Up for Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.

  • NFTs: From Collectibles to Brand Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    NFTs have had a strong debut as one-of-a-kind collectibles, but forward-thinking brands will organize around how they can take advantage of this new class of technology to mobilize customers and engage communities.

  • The Top Challenges B2B Sales Reps Face Early in the Sales Cycle

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.

  • The Power of Storytelling in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand.

  • Crank Up the Summertime Heat on Your ABM Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Put together an ABM Program from scratch— or dust off those cobwebs from your existing program—with the guidance of ABM expert Stefanie Neer. She'll show you why two months is all you need to put a solid plan in place, gain some quick wins—and even get the sales team's buy-in and participation. Woah. Sponsored by Drift.

  • How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.

  • Six Ways to Use AI for B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.

  • Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone.

  • How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

  • Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.

  • 11 Types of Marketing That Should Be on Your Radar [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic.

  • Create a Customer Success Team From Scratch in 10 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide.

  • Rethinking Industry Events: Get Comfortable With Flexibility

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

  • Small Business Owners' Favorite Tactics for Different Funnel Stages

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.

  • Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turn that into your specialty.

  • How to Identify and Prevent B2B Channel Conflict

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.

  • Could NFTs Replace Your CRM Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.