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  • Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

  • Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

  • This infographic looks at key findings from LinkedIn's B2B CMO survey, outlines three key strategies for driving growth, and covers how the platform's tools can help with budget optimization.

  • Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

  • The 2024 B2B Marketer's Playbook features winning strategies and insider insights for B2B marketers to plan beyond today's trends. Featuring first-party and intent data plus advice from B2B marketing experts, this playbook will help you get creative, stay ahead, and keep your audiences hooked.

  • The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.

  • Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

  • Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

  • What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

  • To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.

  • What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

  • To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits. Join MarketingProfs CEO and Founder Allen Weiss for The Brand Benefits Playbook, a free webinar from MarketingProfs to explore insights from his latest book.

  • Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types.

  • Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally.

  • Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

  • Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.

  • It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.