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  • B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both.

  • Six Killer Mistakes That Ruin Your Demand Generation Results

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.

  • CMO Survey: The Biggest Obstacles to Growth in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research from Chief Outsiders.

  • Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

  • Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.

  • How to Maximize Your Digital B2B Marketing Strategy With PIM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.

  • What Engineers Want From Vendor Marketers and Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.

  • Beyond ABM: Why You Shouldn't Spread Marketing Messages Like Peanut Butter

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.

  • What Makes People Trust an Organization?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.

  • The Periodic Table of Community Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table.

  • The Critical Risks That Threaten the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.

  • How PR Can Support Your Marketing Lightning Strike

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why.

  • The Rise of the Self-Service B2B Buyer

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.

  • Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.

  • The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.

  • What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.

  • The Missing Element in B2B Marketing Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

  • SCALE With ABM

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.

  • Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

  • The Purpose of Content Marketing for B2B vs. B2C Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.