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  • The Top Three Ingredients of a Smart B2B2C Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What we marketers call a business-to-business-to-consumer (B2B2C) model—having not only businesses but also their consumers as marketing audiences—can be daunting if you don't have a recipe for success. These are three must-have ingredients.

  • The Digital Activities Marketers Are Excelling At and Struggling With

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.

  • Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    "Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.

  • Four Digital Marketing Lead Gen Tactics Not to Give Up On

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital marketing consists of so many tactics that it can be hard to tell what's working—which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix.

  • The Top Tactics for Generating High-Quality B2B Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.

  • Five Problems That Drive Customer Churn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.

  • How to Balance Our Cookieless Future and Your Audience's Demand for Personalization

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    To be engaged with your brand, your audience needs personal connection. But in the age of increasing data privacy laws and restrictions, it's not so easy to launch targeted campaigns. What's a marketer to do? That's exactly what we're covering in this free webinar. Sponsored by Drift.

  • How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too.

  • Four Ways Conversational AI Can Boost Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

  • The Martech Solutions Marketers Can't Live Without

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

  • The Importance of B2B Communities: What's in It for Marketers?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers.

  • What Is Marketing Operations? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.

  • Why Omnichannel Is the Way Forward for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience.

  • Effective Content Writing in 15 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it's shaping marketers' personal and professional lives.

  • Three Lessons in Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

  • How Creative Digital Experiences Will Save Us When Third-Party Cookies Crumble

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.

  • How to Take a Demand Generation Approach to Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.

  • The Top Benefits of a Data-Driven B2B Demand Gen Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.