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  • CMO Survey: How ChatGPT Could Help Senior Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

  • SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

  • CEOs' Must-Haves for Their Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

  • Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

  • What B2B Marketing Teams That Outperform the Competition Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

  • The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

  • Three Ways Generative AI Will Change B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

  • What Leaders Would Change About Their Crisis Communications Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.

  • What Americans Value Most in a Job [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • How Marketing Teams Can Tap Into Their Superpowers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.

  • Why Tone Matters More Than Ever in Business Communication

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

  • How to Use Contingency Planning to Future-Proof Your Event Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

  • The Top Priorities of CMOs at Enterprise B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

  • What Slows the Creative Process Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

  • Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.

  • The Essential Digital Marketing Tools for 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    There's an abundance of digital marketing tools on the market. So which ones should you be using? This infographic covers Smart Insight's recommendations for essential tools in 2023.

  • What Will Work Look Like in the Future? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic.

  • How to Overcome Poor Communication to Drive Marketing Performance in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

  • AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.