FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Valentine's Day 2017 Stats You'll Love [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Love is in the air for the upcoming Valentine's Day, and what's more romantic than some fun marketing statistics about the day of love?

  • How Eye Tracking Actually Works: A Closer Look [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Everything you wanted to know about how eye tracking works but didn't even know to ask.

  • The Cost of Running a Marketing Automation Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well.

  • Just-in-Time Marketing: Reach the Right Customer at the Right Time

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.

  • How to Stay Relevant as a Marketer in a Crazy Martech World

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?

  • Your 2017 Marketing To-Do List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.

  • Marketing and Advertising Executives' Hiring Plans for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group.

  • How the Role of the CMO Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.

  • Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations.

  • What Type of Leader Are You? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Everyone has their own built-in approach to leading others. Do you know what yours is?

  • Four Ways for SMBs to Successfully Apply Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be.

  • How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity.

  • Small but Mighty Marketing Tools Your Team Can Use Today

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use.

  • Here We Grow: Four Tips to Scale Localized Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.

  • How to Operationalize Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

  • How to Get Maximum Engagement From Your Employee Advocacy Program

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs.

  • Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.

  • Four Tips for Effectively Training Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.

  • Want to Build a Strong Brand? Get Messaging Right. Here's How...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract.

  • Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing leaders who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges arise with scale, and how to approach those challenges.