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  • Four Essential Success Factors for Transforming Marketing Into a Center of Excellence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how to turn your marketing organization into a CoE.

  • Valuable Employee-Recognition Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees save brands money. See how your company can undertake employee recognition efforts.

  • The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront.

  • 17 Tools Your Marketing Cannot Do Without in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.

  • Three Key Components of Effective Marketing and Content Calendars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.

  • The Merging of Marketing and Human Resources [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers are always looking to shed the best possible light on their brands, but what if your brand were truly a reflection of your company's culture? That's the premise behind today's infographic, which explores the merging of the marketing and HR worlds.

  • How to Choose the Right Martech and PRtech Solutions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.

  • How to Streamline Your Creative Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you that you're not alone and offers guidance for how to set up a creative team for success.

  • Five Ways Your Own Employees Can Boost Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free.

  • The Qualities of an Effective CMO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey.

  • Alan Alda's Book on Empathy and Communication Holds Valuable Insights for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    A review of award-winning actor and best-selling author Alan Alda's new book 'If I Understood You, Would I Have This Look on my Face? My Adventures in the Art and Science of Relating and Communicating.'

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

  • Marketing Operations Is Here to Stay: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive.

  • The Customer Service Issues That Annoy Consumers Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group.

  • The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.

  • A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.

  • Sales Cadence Benchmarks: How Often Reps Contact Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.

  • Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera.

  • Three Keys to Best-in-Class Marketing Budgets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success.

  • How to Get a Grip on Your Inbox [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    You should control your inbox—not the other way around. This infographic presents tips for getting your emails under control—to make you better focused and more productive.