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  • Agile Marketing 201: Creating Persistent Teams

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.

  • The Benefits of GPS Tracking for Enterprises With Vehicle Fleets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The tracking systems and fleet management solutions that use location-based technologies such as GPS and telematics have reshaped the way enterprises operate. And the benefits are various and many.

  • The Cybersecurity Risks of Going Remote (And How to Protect Your Company): Peter McClelland on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Peter McClelland of Threat Sketch, a strategic cyber-risk management company, explains the risks of having your team work from home and shares tips for keeping your marketing organization secure.

  • How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As marketers scramble to refocus their strategy now that live events are canceled or postponed, it's a struggle to get budgets approved for ideas that will result in ROI similar to events'. Here's how to get buy-in and approval to fill the void created by the pandemic.

  • Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.

  • Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week.

  • Content Marketing Operations: Five Essentials for Consistent Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements.

  • How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy.

  • Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well be.

  • Chatbot Advantages and Challenges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this overview of the benefits and challenges of AI chatbots.

  • Five Rules for Growing Customer Loyalty Even as COVID Disrupts Supply Chains

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will suffer consequences for years to come.

  • The Challenges That Product Experience Management (PXM) Can Solve

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Constantly expanding customer touchpoints and cross-border commerce make the optimization of product listings and data difficult—but no longer optional. Product experience management can help you meet the needs of customers in today's marketplace.

  • What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You're used to finding marketing know-how and strategy in this space. So the tone and format of this article/letter probably feels a little different to you today. That's because these are unprecedented times. This is NOT business as usual.

  • Coronavirus and Your Marketing Event: A 14-Item Checklist

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule?

  • Using AI to Boost Workplace Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    With technology advancing at breakneck speed, AI can improve our workday—and our workplace productivity, in general. From simplifying procedures to evaluating information, Artificial Intelligence can provide indispensable assistance to marketers and their companies.

  • The Top Challenges Facing Creative Teams That Develop Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.

  • In-House vs. Agency: The Path to Boosting Your In-House Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're considering rebuilding your in-house marketing team and reducing your reliance on outside agencies, these are your first steps on the path to gaining more control.

  • A Guide to Business Ethics and Social Responsibility [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.

  • Transparency and Trust: The Key Links Between Data Regulation and Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.

  • Don't Let Your CMS Migration Go South: SEO and Related Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant.