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  • How CRM Failings Are Costing Sales Teams Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost revenue opportunities, according to recent research.

  • World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major company, according to the Brand Guardianship Index.

  • Why Companies Shouldn't 'Breadcrumb' Job Candidates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research.

  • When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are notorious for loving new concepts. But how do you decide which ideas are immediately relevant and which ones can be stored for later? These five tips can help.

  • RFP Benchmarks: Time, Staffing, and Win-Rate Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio.

  • Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources to support their employees, particularly in these three areas.

  • Five Real-World Tips for Better Data Quality and Marketing Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A unified data strategy is incredibly important for companies seeking to improve their marketing efficiency, data quality, and customer journey. Here are five insights and recommended actions than can help.

  • Do B2B Marketing and Sales Teams Cooperate Effectively?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper.

  • Is the Marketing Database Dead?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap, limited as they are to first-party data. Here's how that gap can be bridged.

  • Three Agile Marketing Tips for the Post-Pandemic Economy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods.

  • What Persuades Buyers to Try New B2B Tech Vendors and Products?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to research from LinkedIn Marketing Solutions.

  • The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).

  • Seven Resolutions Managers Can Make for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Considering all the changes and disruptions of 2020, it's often been difficult for managers to focus on how their staff members are doing. How can managers change their approaches in the year ahead to address staff issues?

  • How to Effectively Outsource Product Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process.

  • Top 3 Keys to Unlock Revenue Operations Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.

  • How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development Plans

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams.

  • What's Next for Remote Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.

  • The B2B Forum 2020 Edition of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

  • 10 Must-Haves for Your Content Marketing Guidelines

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.

  • Three Ways to Strengthen the Marketing and Finance Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.