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  • Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

  • How to Create Impact With Your Ad Dollars

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.

  • The Positives and Negatives of Working From Home

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    People who have been working from home because of the pandemic say teleworking has made it easier to balance their work and personal lives but has made them feel less connected to their coworkers, according to recent research.

  • Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

  • The Missing Piece of Revenue Intelligence: Content Engagement Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

  • The Importance of Revenue Operations in Your Organization: Jen Spencer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.

  • Three Must-Have Capabilities for Your Attribution Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.

  • The Top Time-Wasters That Take Sales Reps Away From Selling

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent research from Dooly.

  • Marketing Agencies vs. In-House Staff: Will Workloads Shift?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.

  • Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales enablement is a company no-brainer, but what about Marketing enablement? Consistent structure and training can help keep marketers around for the long haul. Here's how.

  • B2B Tech Marketing Budget Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.

  • The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.

  • Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

  • 3 Steps to Help Move Your DEI Goals Forward

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps.

  • Get the Science of Marketing Right to Be Free to Do the Art

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.

  • Marketers' Top SEO Priorities in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.

  • Three Costly Customer Experience Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

  • Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.

  • The Traits of B2B Firms With Exceptional Marketing and Sales Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.

  • 2022 Salary Trends for Marketers and Creatives: It's an Employee's Market

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.