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  • The Future-Proofed Career

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Development

    If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it.

  • Seven Pillars of B2B Brand Reputation Management

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.

  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.

  • Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    "Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.

  • How to Trim Your Out-of-Control Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.

  • The Martech Solutions Marketers Can't Live Without

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

  • How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Although the sales team shouldn't function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons.

  • What Is Marketing Operations? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.

  • Jump on the Marketing Analytics Train or Be Left Behind

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • The Top Customer Engagement and Experience Challenges in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint.

  • How and When to Measure Your Brand's Health

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.

  • The Top Challenges to Meeting Productivity

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2.

  • It's Time the Communications Department Is Seen as a Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

  • How Employers Can Foster a Stronger Culture and Reduce Burnout

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot.

  • How to Align Content to the Buyer's Journey for Increased Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.

  • The State of B2B Marketing Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.

  • Five Tips for Managing Crisis Communications

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does.

  • Seven Perks of B2B Marketing and Sales Alignment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth.

  • Five Ways to Identify a Good Brand-Naming Consultant

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.

  • How to Maximize Your Digital B2B Marketing Strategy With PIM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.