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  • The Customer Service Issues That Annoy Consumers Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group.

  • The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.

  • A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.

  • Sales Cadence Benchmarks: How Often Reps Contact Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.

  • Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera.

  • Three Keys to Best-in-Class Marketing Budgets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success.

  • How to Get a Grip on Your Inbox [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    You should control your inbox—not the other way around. This infographic presents tips for getting your emails under control—to make you better focused and more productive.

  • Marketers' Top 5 Challenges and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic for tips on how to get out of the that's-how-we've-always-done-it rut and get more done.

  • How to Make Your Workplace Healthy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier.

  • Eight Rules for Data-Driven Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing.

  • 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners.

  • Five Best-Practices for Managing Digital Marketing Content and Assets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.

  • Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail?

  • What Differentiates High-Performing Marketing Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce.

  • Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so.

  • The Marketing and Advertising Hiring Climate

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group.

  • From Onboarding to Ousting: How to Manage Freelance Writers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • The Most Important Skills for B2B Tech Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks.

  • Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.

  • Nine Critical Issues to Consider Before You Buy Marketing Software

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help.