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  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

    Article

    CONTENT TYPE: Article | TOPIC: None

    GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.

  • The First 90 Days: Onboard Sales Reps for Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully.

  • Four Dangerous Traps Online Marketers Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.

  • Executive Survey: How AI and Automation Will Change Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.

  • The Building Blocks of Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.

  • Corporate America's Most Broken Internal Processes

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex.

  • The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares.

  • Cyber Security for Marketers: Four Tips to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences?

  • Which Fortune 500 Brands Excel at Marketing to Potential Employees?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?

  • Does This Really Need a Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary. Or convince your colleagues to cut down on meetings and see what you get done with all that extra time.

  • Super Distracting: How Big Sporting Events Impact Productivity

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Leading up to major sporting events, employees spend nearly half an hour per workday on sports-related activities, according to recent research from Office Team.

  • Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help Sales and Marketing teams become aligned in 2018.

  • Eight Simple Ways to Handle Negative Thoughts and Emotions at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Everyone has bad days at work that lead to negative thinking, but learning to manage those thoughts and turn them into opportunities can help you advance your career.

  • Nine Ways to Motivate Your Remote Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Keeping employees motivated and engaged can result in happier, more productive employees. Check out these nine tips to help you keep your remote team—or any team—feel connected, appreciated, and excited.

  • Four Agile Practices for More Efficient Content Production

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.

  • How Millennial, Gen X, and Boomer Employees Are Viewed at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare?

  • Do More Working Hours Equal a Healthier Economy? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Working more hours doesn't necessarily lead to a more productive economy, as this infographic shows. Take a look to see which countries are the most productive and which are the least.

  • How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team.