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  • How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development Plans

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams.

  • What's Next for Remote Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.

  • The B2B Forum 2020 Edition of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

  • 10 Must-Haves for Your Content Marketing Guidelines

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.

  • Three Ways to Strengthen the Marketing and Finance Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.

  • Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.

  • Can You Create a Meaningful Experience in a Virtual Conference?

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.

  • MarketingProfs PRO Members Talk to Marketing Smarts About How They're Surviving (and Thriving) [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruption.

  • Call It Out: Dismantling Racial Injustice in the Workplace [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

    Social justice issues often unfold at lightning speed. But to be a leader in your organization in today's complex environment, you need to challenge workplace norms and off-limits tops, not sit on the sidelines. This presentation by Katie Kern—applicable to both B2B and B2C marketers—was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • You and Diversity: How Small Acts Can Create Big Change [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

    Your audience isn't homogeneous and one-size-fits-all marketing messages simply don't work. What does? Here's the practical insight you need to stand up as an advocate for diversity, deepen engagement, and increase loyalty with multicultural audiences. This presentation by Sydni Craig-Hart was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Agility vs. Speed: How Agile Marketing Can Manage Volatile Times

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly.

  • How to Eliminate Distractions and Put Success in Your Way: 'Attention' Author Rob Hatch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    As marketers, we compete for our audience's attention—and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.

  • Why Employees Don't Focus on the Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.

  • Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.

  • How to Foster Well-Being While Working Remotely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.

  • Assessing Your CRM Implementation: Two Questions to Ask Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.

  • It's Time for Chief Market Officers to Play Offense

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.

  • The World's 50 Most Influential CMOs in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn.

  • A New Way of Working Remotely: Email and IM Aren't Enough

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more.

  • How to Solve Conflicts With Your Business Partners by Developing Win-Win Agreements

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Don't let company disagreements get in the way of creative solutions. Use these conflict-solving tactics to improve both internal and external business relationships. Check out the article.