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  • Digital Ad Strategy 101: A Starting Point

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • How In-House Creative Teams Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.

  • Taming Martech Stack Bloat Is Essential to Scaling Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

  • Four Ways Marketers Can Triumph Over the 'Great Resignation'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.

  • The Most Important Considerations When Evaluating a New CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

  • Three Ways to Set Your Clients Up for Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.

  • The Five Layers of the Modern Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."

  • The Top Benefits of Hybrid and Remote Work According to CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey conducted by Expert Market.

  • How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

  • Create a Customer Success Team From Scratch in 10 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide.

  • The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.

  • Five Ways Marketing Can Support the Sales Process to Maximize Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.

  • Email at Scale: How to Increase Campaigns and Manage Complexity

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.

  • Could NFTs Replace Your CRM Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.

  • How the C-Suite Views the US Economy and Hiring Climate

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.

  • You Can't Have Revenue Operations Without Revenue Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.

  • The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations.

  • The B2B Marketing-Sales Divide: More Leads vs. Better Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2.

  • It's 2022: Do You Know Where Your Sales Reps Are?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital transformation doesn't have to turn your sales reps into disembodied Internet heads. B2B buyers have become more self-serve, yes; but it's still advantageous for them to work with seller expertise, even post-pandemic.

  • The Average CMO Tenure at Major Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.