Demand Generation Marketing Courses and Resources

CONTENT TYPE: Article | TOPIC: Demand Generation

Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right.

CONTENT TYPE: Article | TOPIC: Demand Generation

Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

CONTENT TYPE: Article | TOPIC: Customer Experience

Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.

CONTENT TYPE: Article | TOPIC: Email Marketing

If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

CONTENT TYPE: Article | TOPIC: Demand Generation

How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.

CONTENT TYPE: Article | TOPIC: Demand Generation

A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires.

CONTENT TYPE: Article | TOPIC: Marketing Content

With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.

CONTENT TYPE: Article | TOPIC: Demand Generation

We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now.

CONTENT TYPE: Article | TOPIC: Communications

Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.

CONTENT TYPE: Article | TOPIC: Demand Generation

You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.

CONTENT TYPE: Article | TOPIC: Demand Generation

What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them.

CONTENT TYPE: Article | TOPIC: Demand Generation

Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

CONTENT TYPE: Article | TOPIC: Marketing Content

The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.

CONTENT TYPE: Article | TOPIC: Demand Generation

Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.

CONTENT TYPE: Article | TOPIC: Websites

There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience?