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  • 10 Overlooked B2B Optimization Opportunities to Boost Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.

  • Sorry, Marketing, You Don't Own Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase win rates and exceed quotas.

  • The 5Ws of Experience-Driven Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.

  • What B2B Buyers Think of B2B Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group.

  • The Key Ingredient of Marketing Campaign Success: Quality Data

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh—and useful.

  • 30 Must-Know B2B Sales Prospecting Stats [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?

  • 22 Tips to Help Make Free Shipping Profitable [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?

  • Four Key Metrics for Evaluating Event Marketing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.

  • How B2B and B2C Firms Approach Personalization Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.

  • What Converts? Web Landing Page Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.

  • The Disconnect Between B2B Tech Buyers and Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.

  • Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.

  • Purchasing Buyer-Intent Data: A Marketer's Primer

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition.

  • 14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.

  • Three Tests That Can Save Your Marketing Personalization Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.

  • Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.

  • Five Customer Habits to Keep in Mind When Creating Your Online Shop

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Your customers drive your business, so consider their habits when you're setting up your e-commerce site.

  • The State of Sales Content ROI [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • Are You an Empowered Marketer? Here's How You Can Be.

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.