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  • Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

  • Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

  • All businesses can benefit from AI's help with lead targeting and content creation. But there are also unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. Sponsored by Salesforce.

  • Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.

  • Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

  • Every marketer wants to know: What's the best way to find leads? There are plenty of ideas out there... but not all methods are created equal. Don't blindly follow what your competitors are doing. In this free event, three lead gen experts share their unique methods to attract qualified leads to your business. Sponsored by Skyline.

  • Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo.

  • Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

  • When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

  • Video is engaging. So it makes sense as a marketing channel. Problem is: budget, time, script... But with the insider knowledge that our three video marketing experts will share with you, you'll overcome all that. You'll learn how to produce high-quality videos that engage prospects and move them through your funnel. Sponsored by Vimeo.

  • The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

  • Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

  • The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

  • Join MarketingProfs April 24 – June 26 for AI for Demand Gen Marketers, the online event for marketers who want to see real, meaningful improvements to their demand and GTM programs using the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Prospects and customers visit your website to get information, not to search for information. Make it easy for them to find what they're looking for with Conversational AI. Boost demand by providing intelligent answers and an on-brand experience. Presented by Drift, a Salesloft company.

  • Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

  • Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

  • To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.