Demand Generation Marketing Courses and Resources

CONTENT TYPE: Article | TOPIC: Demand Generation

Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.

CONTENT TYPE: Article | TOPIC: Customer Experience

Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

CONTENT TYPE: Article | TOPIC: Email Marketing

Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects.

CONTENT TYPE: Article | TOPIC: Demand Generation

If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that.

CONTENT TYPE: Article | TOPIC: Demand Generation

Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing...

CONTENT TYPE: Article | TOPIC: SEO

Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

CONTENT TYPE: Article | TOPIC: Websites

Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.

CONTENT TYPE: Article | TOPIC: Marketing Content

Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and prospects get a personalized experience.

CONTENT TYPE: Article | TOPIC: Event Marketing

Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.

CONTENT TYPE: Article | TOPIC: Demand Generation

Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple.