Demand Generation Marketing Courses and Resources

CONTENT TYPE: Article | TOPIC: Demand Generation

An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.

CONTENT TYPE: Article | TOPIC: Marketing Content

You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?

CONTENT TYPE: Article | TOPIC: Marketing Content

You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.

CONTENT TYPE: Article | TOPIC: Demand Generation

Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.

CONTENT TYPE: Article | TOPIC: Demand Generation

Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.

CONTENT TYPE: Article | TOPIC: Customer Experience

Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

CONTENT TYPE: Article | TOPIC: Email Marketing

Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects.

CONTENT TYPE: Article | TOPIC: Demand Generation

If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that.

CONTENT TYPE: Article | TOPIC: Demand Generation

Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing...

CONTENT TYPE: Article | TOPIC: SEO

Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

CONTENT TYPE: Article | TOPIC: Websites

Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.

CONTENT TYPE: Article | TOPIC: Marketing Content

Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and prospects get a personalized experience.