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  • B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing...

  • 15 Proven Methods for Increasing Organic Traffic in 2017

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.

  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

  • Six Building Blocks of a High-Converting Lead Generation Form

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.

  • The Changing Content Preferences of B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.

  • How to Generate Clickthroughs (and Data) From Your Marketing Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and prospects get a personalized experience.

  • Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers.

  • Five Ways to Drive Engagement and Sales With Tradeshow Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.

  • How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best practices in implementing recommendations for your brand.

  • How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.

  • The Essential Role of Call Tracking as an Inbound Marketing Tactic

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.

  • Four Steps for Successfully Implementing Marketing Attribution

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple.

  • The Top Digital Channels for Generating B2B Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.

  • Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.

  • Agile Selling for the Real World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle.

  • Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.

  • The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

  • How to Convert Mobile Browsers to Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • The Perfect Cart-Abandonment Email [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.