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  • How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

  • The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.

  • Five Sales Enablement Tips for the AI Era

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

  • Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

  • A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

  • How B2B Social Proof Can Boost Credibility and Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.

  • Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

  • Seven Steps for Rolling Out AI Across Your Demand Gen Programs

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

  • Building Out Your Demand Gen Strategy With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    All businesses can benefit from AI's help with lead targeting and content creation. But there are also unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. Sponsored by Salesforce.

  • How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.

  • How to Identify and Create More Great Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

  • Lead Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    Every marketer wants to know: What's the best way to find leads? There are plenty of ideas out there... but not all methods are created equal. Don't blindly follow what your competitors are doing. In this free event, three lead gen experts share their unique methods to attract qualified leads to your business. Sponsored by Skyline.

  • Foundational ABM Building Blocks

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo.

  • How AI Adoption in Sales Enablement Is Changing RevOps

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

  • Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Video is engaging. So it makes sense as a marketing channel. Problem is: budget, time, script... But with the insider knowledge that our three video marketing experts will share with you, you'll overcome all that. You'll learn how to produce high-quality videos that engage prospects and move them through your funnel. Sponsored by Vimeo.

  • AI Use Across the Customer Journey Means Aligning Across Teams

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • Four Types of Webinars That Convert Prospects Into Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

  • How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.