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  • Five Essential Tips for Successful SMS Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.

  • Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.

  • Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.

  • How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team.

  • Three Ways to Turn Your YouTube Subscribers Into Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?

  • Five Things Pro Facebook Marketers Do Differently

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018?

  • The Right Content at Your Events Makes All the Difference [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence.

  • Nine Ways to Crush Your Sales Goals in 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Pow! Bam! Knock those sales goals down next year! An infographic by the RAIN Group Center for Sales Training offers nine ways to be a sales hero in 2018.

  • The Three Content Types That Most Influence E-Commerce Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.

  • Inbound Marketing: The Art of Attraction

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

  • How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.

  • Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.

  • How to Use Personalization to Shorten the B2B Sales Cycle

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...

  • The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.

  • How to Pick the Right Location for Your Exhibit Booth: The Selection Process Simplified

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, are all the important factors you need to take into account.

  • How to Maximize Social Media Marketing as a B2B Company

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!

  • Which Factors Most Influence B2B Purchase Decisions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising.

  • The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.

  • Four Steps to a Winning Lead-Generation Process [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.