CX Resources to Improve Customer Experience

CONTENT TYPE: Article | TOPIC: Customer Experience

Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.

CONTENT TYPE: Article | TOPIC: Branding

"Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond.

CONTENT TYPE: Article | TOPIC: Customer Experience

Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive.

CONTENT TYPE: Article | TOPIC: Customer Experience

Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the result of good fortune.

CONTENT TYPE: Article | TOPIC: Demand Generation

Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

CONTENT TYPE: Article | TOPIC: Branding

Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?

CONTENT TYPE: Article | TOPIC: Branding

How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire.

CONTENT TYPE: Article | TOPIC: Customer Experience

People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers.

CONTENT TYPE: Article | TOPIC: Branding

Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.

CONTENT TYPE: Article | TOPIC: Customer Experience

We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement.

CONTENT TYPE: Article | TOPIC: Branding

Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect?

CONTENT TYPE: Article | TOPIC: Customer Experience

Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.

CONTENT TYPE: Article | TOPIC: Branding

If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers.

CONTENT TYPE: Article | TOPIC: Customer Experience

Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.

CONTENT TYPE: Article | TOPIC: Branding

Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time.

CONTENT TYPE: Article | TOPIC: Customer Experience

By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?

CONTENT TYPE: Article | TOPIC: Customer Experience

Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.

CONTENT TYPE: Article | TOPIC: Customer Experience

By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.