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  • What Annoys People Most About SMS Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

  • The Case for Boosting B2B Customer Experience With Multilingual Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.

  • How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.

  • How Marketing Teams Can Tap Into Their Superpowers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.

  • The New Customer Journey: How to Reach B2B Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means today.

  • Keeping Your B2B Buyer Personas On Point

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.

  • Five Whitepaper Design Mistakes That Are Costing You Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

  • Should Brands 'Break Up' With Twitter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • Putting Your B2B Buyer Personas to Work

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.

  • Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Prospects' personalized experiences on your website shouldn't stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep you on track at a time when customer lifetime value (CLV) matters most. Sponsored by Drift.

  • Building Your B2B Buyer Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.

  • Researching Your B2B Buyer Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.

  • The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

  • How to Overcome the Biggest B2B Buying Barriers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • Customer Benefits: A Brief Introduction to Why Customers Buy Your Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in your marketing efforts.

  • Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.

  • Feedback Is Fuel: Use Insights to Supercharge Your Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    To be successful, marketers need to be able to quickly create feedback loops and act on customer insights—no easy task in an uncertain market. In this webinar, you'll learn how to listen to and better serve your customers—while boosting acquisition and retention. Sponsored by Momentive.

  • How to Effectively Build Your Brand Within Emerging Virtual Worlds

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

  • Drive More Sales and Improve Customer Experience Using Marketing Automation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.

  • Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.