CX Resources to Improve Customer Experience

CONTENT TYPE: Article | TOPIC: Customer Experience

As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

CONTENT TYPE: Article | TOPIC: Customer Experience

All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

CONTENT TYPE: Article | TOPIC: Customer Experience

Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty.

CONTENT TYPE: Article | TOPIC: Customer Experience

If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the two can dramatically improve your customer retention.

CONTENT TYPE: Article | TOPIC: Customer Experience

No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it.

CONTENT TYPE: Article | TOPIC: Customer Experience

Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts count. Here's how.

CONTENT TYPE: Article | TOPIC: Customer Experience

Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.

CONTENT TYPE: Article | TOPIC: Customer Experience

You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it.

CONTENT TYPE: Article | TOPIC: Customer Experience

Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some common mistakes undermine success.

CONTENT TYPE: Article | TOPIC: Customer Experience

Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.

CONTENT TYPE: Article | TOPIC: Branding

"Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond.

CONTENT TYPE: Article | TOPIC: Customer Experience

Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive.

CONTENT TYPE: Article | TOPIC: Customer Experience

Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the result of good fortune.

CONTENT TYPE: Article | TOPIC: Demand Generation

Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

CONTENT TYPE: Article | TOPIC: Branding

Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?

CONTENT TYPE: Article | TOPIC: Branding

How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire.

CONTENT TYPE: Article | TOPIC: Customer Experience

People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers.