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  • Unlock the Power of First-Party Data With the CDP Approach

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

  • A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

  • Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

  • Cracking the Code: Top Tactics for Virtual Event Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.

  • How to Identify and Create More Great Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

  • It's Time to Reimagine How You Run Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Simplify your marketing for increased effectiveness! Facing stressful content challenges, Optimizely combined people, processes, and technology to overcome their struggles. The result? Happier marketers and delighted customers. Hear how they did it in this free webinar. Sponsored by Optimizely.

  • How Different Generations Feel About AI-Powered CX Bots

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

  • How to Use Visual Storytelling in Marketing to Gain Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

  • Lead Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    Every marketer wants to know: What's the best way to find leads? There are plenty of ideas out there... but not all methods are created equal. Don't blindly follow what your competitors are doing. In this free event, three lead gen experts share their unique methods to attract qualified leads to your business. Sponsored by Skyline.

  • From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand identity that resonates with customers and prospects—and builds your bottom line. Sponsored by Canto.

  • Start/Stop/Keep: A Better Customer Engagement Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

  • Customer Data Platforms for the Modern Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

  • The Top Benefits of Customer Behavioral Signal Data for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.

  • AI Use Across the Customer Journey Means Aligning Across Teams

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • Four Types of Webinars That Convert Prospects Into Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

  • How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

  • The Selling Styles B2B Buyers Prefer Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

  • Personalization Perfected: Conversational AI's Impact on Demand Generation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Prospects and customers visit your website to get information, not to search for information. Make it easy for them to find what they're looking for with Conversational AI. Boost demand by providing intelligent answers and an on-brand experience. Presented by Drift, a Salesloft company.

  • Personalization: The Secret Weapon B2B Companies Are Not Using

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

  • Four Questions to Help You Balance Content Volume and Relevance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.