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  • The Work-Life Balance of SMB Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse.

  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • How Customer Service Preferences Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.

  • How Quickly Should Brands Respond to Consumers on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

  • Local Business Reviews on Google: Ranking and Rating Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal.

  • A Small Business Guide to Facebook Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

  • Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.

  • Six Neuroscience Principles to Supercharge Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns.

  • Net Promoter Score: What It Is and How It Can Help You [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.

  • Five Tips for Retailers to Win at Marketing in a Booming Economy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.

  • Why Customers Leave—and How You Can Keep Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    One bad brand experience can turn even a loyal customer over to your competitors, so providing stellar service is a must. See how brands can better communicate with customers to encourage retention and loyalty.

  • Frenemies: The Battle of Rival Brand Fans on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?

  • Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'

  • How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. Here's your very own Voice of the Customer starter kit. Open it up!

  • Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.

  • Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.

  • What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.

  • What Online Shoppers Value Most in Their Favorite Retailer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.

  • Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work.

  • GDPR as Opportunity: How to Build Tighter Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities.