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  • Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.

  • Advertising in the Age of Distraction

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads?

  • Five Ways SaaS Companies Can Achieve Proactive Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers.

  • Why Consumers Complain About Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra.

  • The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.

  • The Value of a Happy Customer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll.

  • The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series.

  • How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line.

  • Three Steps for Crafting More-Personalized and Better-Performing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help.

  • Four Visual Neuromarketing Hacks to Boost Your Branding

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.

  • Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.

  • How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing.

  • Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage.

  • The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

  • Four Steps for Driving Customer Loyalty With Data Science

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships.

  • Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?

  • How to Use Video Content to Create a Loyal Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.

  • From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

  • Five Ways to Compete Against Low-Price Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

  • Hug Your Haters

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business.