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  • Loyalty, Retention, Relationships: What's Really in It for Your Customers?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get back to fundamentals. Here are three ideas on how.

  • How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship with your social following, use these three strategies.

  • 10 Benefits of a Loyalty Rewards Program [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds.

  • Five Habits of Highly Effective CGC Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC.

  • Is Brand Loyalty Dead? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands.

  • Alan Alda's Book on Empathy and Communication Holds Valuable Insights for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    A review of award-winning actor and best-selling author Alan Alda's new book 'If I Understood You, Would I Have This Look on my Face? My Adventures in the Art and Science of Relating and Communicating.'

  • Eight Steps for Running an Awesome UGC Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic?

  • Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand.

  • Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the infographic for more on how a loyalty program can help you.

  • Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The one constant for marketers: user experience.

  • Four Ways to Use Mobile in Your B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.

  • Customer Referral Programs: Top Methods and Rewards

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.

  • Four Steps to a Compelling Brand Story That Wins Over Customers

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.

  • Three Customer Feedback Myths That Deserve Busting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.

  • Five Tips for Building Better Loyalty Program Emails

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.

  • Three Ways to Bring a Human Touch to B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

  • Three Steps to Designing a Customer-Centric Organization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but it is possible; these three steps will set you well on your way.

  • Four Steps to Influencing Customers With a Smart UGC Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.

  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Use Online Communities for a Marketing Strategy Driven by Customer Data

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various points in the customer journey.