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  • Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Use Content to Build Customer Loyalty and Retention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.

  • Five Tips to Emotionally Connect Readers to Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.

  • 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.

  • 2012 Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to achieve their marketing goals.

  • A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...

  • Recruiting Executives and Industry Experts for Qualitative Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?