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  • How to Create a Blog Persona to Make Your Content Consistently Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.

  • Five Forms of Interactive Content to Boost Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

  • Take 10: 10 Tips for Creating Quality Video on Your Smartphone

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting, to sharing, to editing, you'll leave with actionable tactics you can put to use right away.

  • Take 10: Repurpose Content for Your Blog

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more.

  • Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.

  • Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.

  • Take 10: Digital Marketing Is a Circle of Trust

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage.

  • 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.

  • A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but maybe not as tasty!).

  • Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Use Content to Build Customer Loyalty and Retention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.

  • Five Tips to Emotionally Connect Readers to Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.

  • 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.

  • 2012 Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to achieve their marketing goals.

  • A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...

  • Recruiting Executives and Industry Experts for Qualitative Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?