Dive into the World of Marketing Content

CONTENT TYPE: Article | TOPIC: Customer Experience

By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.

CONTENT TYPE: Article | TOPIC: Demand Generation

Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

CONTENT TYPE: Article | TOPIC: Marketing Content

There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

CONTENT TYPE: Article | TOPIC: Marketing Content

You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.

CONTENT TYPE: Article | TOPIC: Demand Generation

Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

CONTENT TYPE: Article | TOPIC: Marketing Content

Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.

CONTENT TYPE: Article | TOPIC: Marketing Content

More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.

CONTENT TYPE: Article | TOPIC: Customer Experience

When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?

CONTENT TYPE: Article | TOPIC: Marketing Content

You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it?

CONTENT TYPE: Article | TOPIC: Writing

Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.

CONTENT TYPE: Article | TOPIC: Marketing Content

If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.

CONTENT TYPE: Article | TOPIC: Marketing Content

Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.

CONTENT TYPE: Article | TOPIC: SEO

It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.