Dive into the World of Marketing Content

CONTENT TYPE: Article | TOPIC: Marketing Content

Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

CONTENT TYPE: Article | TOPIC: Websites

Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.

CONTENT TYPE: Article | TOPIC: Marketing Management

From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how to get started.

CONTENT TYPE: Article | TOPIC: Writing

Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation.

CONTENT TYPE: Article | TOPIC: Writing

As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast.

CONTENT TYPE: Article | TOPIC: Marketing Content

The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just a provider of a product or service. Content curation can help.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.

CONTENT TYPE: Article | TOPIC: Marketing Content

Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy.

CONTENT TYPE: Article | TOPIC: Writing

Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.

CONTENT TYPE: Article | TOPIC: Customer Experience

Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.

CONTENT TYPE: Article | TOPIC: Demand Generation

In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?"

CONTENT TYPE: Article | TOPIC: Marketing Content

Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.

CONTENT TYPE: Article | TOPIC: Marketing Content

Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.