Dive into the World of Marketing Content

CONTENT TYPE: Article | TOPIC: Marketing Strategy

How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan.

CONTENT TYPE: Article | TOPIC: Customer Experience

You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it.

CONTENT TYPE: Article | TOPIC: Marketing Content

Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.

CONTENT TYPE: Article | TOPIC: SEO

Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

CONTENT TYPE: Article | TOPIC: Marketing Content

What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them too infrequently.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.

CONTENT TYPE: Article | TOPIC: Marketing Content

The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.

CONTENT TYPE: Article | TOPIC: Marketing Content

You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most important—why. Enter the content calendar.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes you might be making—and tips on how to avoid them.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way—and souring the results.

CONTENT TYPE: Article | TOPIC: Marketing Content

PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make better presentations—before they ever open PowerPoint.

CONTENT TYPE: Article | TOPIC: Marketing Content

Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense.

CONTENT TYPE: Article | TOPIC: Marketing Content

You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.

CONTENT TYPE: Article | TOPIC: Marketing Content

B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization isn't about pretty design, it's about telling a great story.