Dive into the World of Marketing Content

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.

CONTENT TYPE: Article | TOPIC: SEO

Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.

CONTENT TYPE: Article | TOPIC: Marketing Content

To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.

CONTENT TYPE: Article | TOPIC: Marketing Management

The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a content team that gets the job done.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!

CONTENT TYPE: Article | TOPIC: Marketing Content

We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.

CONTENT TYPE: Article | TOPIC: Career Development

How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.

CONTENT TYPE: Article | TOPIC: Marketing Management

What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.

CONTENT TYPE: Article | TOPIC: Writing

Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

CONTENT TYPE: Article | TOPIC: Career Development

To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.

CONTENT TYPE: Article | TOPIC: Marketing Content

At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC.