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  • From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand identity that resonates with customers and prospects—and builds your bottom line. Sponsored by Canto.

  • The Rise of Virtual Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.

  • The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

  • The Most Successful Types of B2B Influencer and Brand Collaboration

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

  • Your AI Needs a Human Copyeditor

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

  • The 10 Most Confusing Emojis in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States.

  • AI Can't Write Thought Leadership (But It Can Do Something Else)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

  • The Power of Nostalgia on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post.

  • How Agile Content Marketing Wins in a Fast-Changing Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.

  • Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Communications

    This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.

  • Fix the Glitch: Why SEO Link-Building Is Now a PR Job

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Video is engaging. So it makes sense as a marketing channel. Problem is: budget, time, script... But with the insider knowledge that our three video marketing experts will share with you, you'll overcome all that. You'll learn how to produce high-quality videos that engage prospects and move them through your funnel. Sponsored by Vimeo.

  • The 2024 B2B Marketer's Playbook

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    The 2024 B2B Marketer's Playbook features winning strategies and insider insights for B2B marketers to plan beyond today's trends. Featuring first-party and intent data plus advice from B2B marketing experts, this playbook will help you get creative, stay ahead, and keep your audiences hooked.

  • How to Strategize for the Rise of Text-to-Video AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.

  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • How B2B Marketing Leaders Are Brand-Building With Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.

  • How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

  • How Design Practices Enhance Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.

  • Personalization: The Secret Weapon B2B Companies Are Not Using

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

  • The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.