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  • Eight B2B Visual Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.

  • Five Ways B2B Companies Can Use Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.

  • Podcasting and Video Are Still Untapped Markets

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.

  • How Dynamic Content Can Boost Your Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.

  • How to Overcome Six Types of Writer's Block [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.

  • Create Content That Sales Loves (& Actually Uses!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.

  • How People Want Brand Messaging to Make them Feel

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.

  • Fewer Random Acts of Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.

  • 10 Content Marketing Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

  • Convert Prospects With the Power of Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

  • How to Add Audio Content to Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

  • Google's Guide to User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.

  • How to Get Record Results From a Video-Led ABM Program

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.

  • Five Ways to Improve Content Quality Signals on Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

  • High-Quality Interactive Content: The Future of Visual Storytelling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.

  • The Marketer's Content Guide to Attracting More Prospects

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's not an exaggeration to say digital content can make or break your marketing campaigns. So if you're not attracting and connecting with the type of audiences you seek, it's time to level-up your content efforts. Get ready to discover how to engage with more—and better—prospects. Sponsored by Act-On.

  • You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • Brand Voice in 2021: More Important and More Difficult [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

  • The World Is Looking for Thought Leaders. Could You Be One of Them?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.