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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • How to Thrive in a Zero-Click Content World

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.

  • Building SMEs Into Thought Leaders

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Stand out in your market with influential thought leaders—and become your audience's go-to brand! Ashley Faus reveals the differences between subject matter experts and thought leaders—and the practical steps to turn those SMEs into names that define the conversation. Grow your market penetration through personal branding, publishing, and more.

  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • Content and Messaging Strategies for Long-Lifespan Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

  • The Content Creation Process: How to Develop High-Performing B2B Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Get Andy Crestodina and team's best practices for high-performing content! From your first a-ha moment of a new content idea to reviewing your post-publish reports, Andy's comprehensive process sheds new light on how to wring the most potential out of your content. Andy's SEO tips are always ahead of the game. And with Andy's insights, you will be too.

  • How Employee Advocacy Brings the Human Back to B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

  • The State of B2B Influencer Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

  • Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

  • Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

  • Seven Key Creative Design Trends for 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.

  • How to Use Generative AI for Personalized B2B Outreach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

  • What's In/What's Out in 2025: The Marketer's Version

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

  • Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.

  • AI's Impact on Product-Content Orchestration in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

  • The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

  • What Makes Social Media Content Relevant?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.