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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • 14 Tips for Creating Website Content That Works [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you develop content for your business site that helps you accomplish your goals?

  • Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.

  • The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Content marketing is evolving—and B2B brands are reacting to a new normal. Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best today, and how marketing leaders are reacting to AI. Sponsored by Walker Sands.

  • How to Generate Unlimited Story Ideas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

  • How Successful Is AI-Generated Content for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.

  • Maximize Your Content Investment Through Atomization and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.

  • The 50 Most Popular Generative AI Apps and Web Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

  • Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.

  • Eight Key SEO Tips for Blog Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.

  • Crafting Campaign Narratives Around the B2B Customer's Journey

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.

  • Storytelling: Secret Weapon of Entrepreneurs and Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.

  • How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

  • AI Meets RCS: The New Standard for Mobile Messaging Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

  • Best Practices for Creating Video With Equipment You Already Have

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

  • Three Priorities and Best-Practices for B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

  • Slice, Dice, and Share: A How-to on Content Repurposing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Creating new content is hard work. But with the right approach, you can repurpose your existing content into an entire campaign! Brooke Sellas demonstrates practical techniques, tools, and workflows for repurposing your content to extend the life of your best ideas and reach new audiences without reinventing the wheel. Don't reduce your content. Reuse and recycle it!

  • Which AI-Driven Tactics Have Been Most Effective for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.