Dive into the World of Marketing Content

CONTENT TYPE: Article | TOPIC: Marketing Content

Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad.

CONTENT TYPE: Article | TOPIC: Marketing Content

Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.

CONTENT TYPE: Article | TOPIC: Marketing Content

Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

CONTENT TYPE: Article | TOPIC: Marketing Content

Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data about the 4Ws of marketing content.

CONTENT TYPE: Article | TOPIC: Marketing Content

Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

CONTENT TYPE: Article | TOPIC: Writing

Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

If you’ve been paying any attention, you already know: video has taken over. Whether you're a complete newbie or a novice looking to improve—and grow—an existing program, our experts will help you put video into the marketing spotlight.

CONTENT TYPE: Article | TOPIC: Marketing Content

Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.

CONTENT TYPE: Article | TOPIC: Marketing Content

Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

CONTENT TYPE: Article | TOPIC: Marketing Content

What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?

CONTENT TYPE: Article | TOPIC: Marketing Content

Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their Gantt charts. But the reality is more goat rodeo than Gantt chart. There is a better way.

CONTENT TYPE: Article | TOPIC: Demand Generation

Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.

CONTENT TYPE: Article | TOPIC: Marketing Content

In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video.