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  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • How B2B Marketing Leaders Are Brand-Building With Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.

  • How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

  • How Design Practices Enhance Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.

  • Personalization: The Secret Weapon B2B Companies Are Not Using

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

  • The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

  • Four Questions to Help You Balance Content Volume and Relevance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

  • How AI Search Will Change Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

  • SEO Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: SEO

    Thanks to ongoing algorithm changes, you always have new ways to boost your SEO results. Don't guess at what makes the difference. Join our expert guests as they share SEO secrets to increase your qualified website traffic and conversions. Sponsored by Search Engine Journal.

  • Unraveling SEO Secrets for B2B Marketers | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: SEO

    This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of SEO with the insights of Kyle Roof, a co-founder of High Voltage SEO and the brain behind the innovative Page Optimizer Pro method.

  • The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

  • The Two Most Valuable Benefits of Video Marketing in Healthcare

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.

  • Four Benefits of Employee-Generated Content for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.

  • The Most Important Content Management System Features

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

  • The B2B Sales Pipeline: A Simple Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

  • The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

  • Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.

  • Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • Three Qualities of Exceptional B2B Thought Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Content marketing is about more than just the content. Today's content is personalized to recipients and their customer journey, with AI tools speeding up the creation process. Join us to discover what's new in content marketing and how to take advantage of today's advancing technology. Sponsored by Canto.