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  • Five Interactive-Content Tools to Engage Your Audience and Generate Leads

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    To capture leads via your content, you need to provide value and engage your audience. That's where interactive content comes in—from quizzes to contests and giveaways. Here are five excellent tools you can use to create interactive content and capture leads.

  • B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand.

  • Why You Shouldn't Try to Control Anchor Text When Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item.

  • The Top Challenges Facing Creative Teams That Develop Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.

  • How to Create High-Converting Descriptions for Your Product Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even collected reviews from customers. So what's still missing? Thoughtful product descriptions that convert.

  • Don't Let Your CMS Migration Go South: SEO and Related Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant.

  • Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.

  • Seven Ways to Build a Loyal Customer Base With Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?

  • The Content Characteristics of High-Performing Blog Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs.

  • How to Build Interactive Content to Achieve Your Digital Marketing Goals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build.

  • How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'

  • An Enterprise Approach to Content Management

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process?

  • How to Structure Your Content for Organic Google Rankings: A Proven Process

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.

  • Nine Creative Trends to Watch in 2020 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.

  • Seven Social Media Content Trends for 2020 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.

  • Five Content Marketing Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we didn't succumb to these myths.

  • The Top Content Marketing-Related Search Queries and Hashtags

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?

  • Four Human Writing Tips That Will Make Search Bots Smile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

  • Six Ways to Strengthen Your Brand Through Product Packaging

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging.