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  • How to Use Video for Every Stage of the Sales Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion—and increase sales and revenue.

  • Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.

  • How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.

  • Listen While You Work: The Media Habits of Remote Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.

  • How to Advance Racial Justice Within Your Organization

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.

  • How Committed Are Big Advertisers to Content Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council.

  • The Content Crisis: How to Make Digital Your Difference

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.

  • 10 Simple Tips and Tropes for Writing Engaging Social Media Copy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.

  • Six Content Assets to Help Your Sales Team Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.

  • 8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.

  • It's the Right Time: Three Types of Content to Develop Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's more important than ever to communicate with your customers with messages that are authentic, that build relationships—and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more.

  • 8 Tips for Discovering Your Writing Genius [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?

  • Creativity in the Time of COVID: Author and Innovation Thinker Dave Birss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global pandemic.

  • Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.

  • Brand Guidelines: It's High Time to Revamp How We Create and Use Them

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.

  • Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.

  • Three Ways to Personalize Your Next ABM Campaign to Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.

  • Outsourcing Content Marketing? Here's How to Make That Partnership Successful

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here's practical advice for doing that.

  • A 12-Step Checklist for Creating Good Website Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.

  • SEO Keyword Strategy for B2B Content Development

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.